Q: Ideally, I’d like to get a copywriter position, but I’ve been telling recruiters that I’m also interested in social media positions as well because my last two full-time positions have been social media ones. What thoughts do you have on how best to position myself and my personal brand?
A: It is truly all about being clear in your personal brand positioning. Having multiple options may seem like a good idea (“I could do social media or marketing or…”) but it really only confuses recruiters and dilutes your value proposition. Also, your LinkedIn is key to telling your story- using that summary space they give you and having a good solid headline with appropriate keywords so that you can be searched for is important. I’m including a link to my online class on this here.
Ok so how do you tell your story (if you don’t want to watch me on video explain it)?
- Know Your Path: This may go without saying, but if you’re changing careers, it is tough to dive into this whole articulating personal brand thing. You may be easily able to say where you’ve been, but you’re unable to connect it to where you’re headed, which is a crucial component to the whole shebang.
- Articulate the Needs of your Field/Industry: This isn’t an exercise in writing about or speaking about how great you are (although it can be a good pickmeup!). Instead, take the WIIFM (What’s In It For Me?) approach. What are the perennial or new needs of the industry you’re trying to break into or move up in? How do you add value in those areas?
- Write or Dictate Your Long Form Personal Narrative: Sometimes (usually!) bringing together everything you’ve done in order to pull out the salient points can be difficult. I highly recommend writing out or telling your story to someone. Telling it to someone, like a coach, partner, colleague or friend and having them capture what you’re saying is a super helpful exercise and one I work on with clients all the time. The end result is that they’re able to pull in elements to their story that might otherwise get lost in the shuffle. I did this recently with a client working in wealth management as we transitioned her to auditing, and she came up with really important points that tied her whole story together. The end result is that she was able to clearly ‘sell’ her new employer on why someone with no auditing experience was right for the role, and she got it!
Personal brand is something we spend serious time on in the 30 Day Swift Kick in the Pants Career Change online bootcamp starting February 23. You’ll spend a week of this bootcamp honing your personal brand and understanding how to apply it to your LinkedIn, cover letters and resume. End result? You get noticed more for the actual jobs you WANT. Here’s the info and a link to register– early bird discounts still apply for a bit longer!