Spotlight on: Tara Zirker, Founder of 2 Hours Daily: Building Thriving Businesses, Two Hours A Day

Tara’s my first friend from Twitter. (Those who know me well know that I never thought I’d say those words, being a reformed Twitter-phobe.)

Anyway, we connected over some posts I had written when I was looking for a social media consultant, and it turned out that she was going to be visiting NYC around the same time. We met for lunch, and I loved what she had to say about running her own business, her transition away from corporate and her latest project, 2 Hours Daily, which chronicles female entrepreneurs who have created thriving business that over time, take up less of their time daily.

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Here are excerpts from our conversation.

1. Briefly describe your past life and what your journey was like to get from “there” to “here”.

 

Oh gosh. Like many, I fought with my inner creative for years and finally had one of those defining moments where I knew,knew, that I had to go for it. Now I just shake me head and wonder why I waited so long. ;)

2. What would you say to women who have a dream/ambition but are discouraged from reaching for it or are told that ‘it’s going to be difficult.”?

There are a million ways to approach this common challenge, but I’ll answer it with a question. What if you get to the end of your life and realize you only lived it at 50 percent of your potential? Would you care what others said or thought if you knew your dreams would take you to 100 percent?

3.  What is the best piece of advice you’ve ever been given? 

Work on your business not in it.

4. What is your #1 tip for a healthy lifestyle?

My whole thing is to stop doing work that is bogging you done or keeping you stuck. That will take care of most stress, added weight, and general unease. Work on your soul’s purpose for being here and you’ll be amazed at how much better and awakened you feel. Then exercise and eat effectively to keep your internal systems thriving.

5. Talk about a time in your life where you felt stuck and what you did to stop feeling that way.

I think we all get stuck at some point and at every level. A few things that break me free:

a. Telling myself and God that I’m ready for the next level.

b. Allowing myself to choose myself  and then

c. creating some excitement in my inbox by e-mailing prospects, pitching stories, and communicating with clients about ways we can up-level their success. I may even through in a few opportunities for myself for speaking or attending conferences. 

6. What is the single-most issue facing women in our culture today?

From my perspective? Distraction with the wrong priorities. The wrong men, work, opportunities, and choices. There are really just a few things you need to nail to have an extraordinary life, but those are the things we most often need guidance on, too. Relationships, money, work, and how we spend our extra time are all critical. Choose wisely.

7. Talk about your transition from working full time as an employee to your life now. What were the challenges and how did you overcome them? What, if anything, was easy for you and why do you think so?

I love to create ease. The battle between full-time employment and doing it on my own has always been a tough one for my soul. When I finally gave up the 9 to 5 for good, I just had this feeling that things would work out…and quickly. Within three weeks of quitting my last job with not a lead for new work in sight I actually ended up more than replacing my previous salary by picking up a couple of perfectly-timed clients. Call it kismet or a knack for timing, but one of my gifts is knowing when the next thing is right around the corner. I think everyone has a gift or two, whether it be timing, networking, or just following the intuition. Put those to good use and take good care of them
8. Tell us a little more about 2HoursDaily. What is your mission with this project and how do you see it evolving?
Oh gosh. It is my road. I’m more than drawn to the mission of it, I really feel called to it. So the purpose of 2HoursDaily is to teach women what goes into the ‘messy middle,’ that space between working ourselves to the bones and living the life we’re dreaming of. It provides the framework and mentalities that go into creating a liberated business (and life!). Like, what are the systems that allow me to create a six-figure business that only needs a couple of hours a day to manage. 
 
That kind of thing.

Tara Zirker is a writer and marketing professional who teaches women how to make more and work less. Her latest project, 2HoursDaily, chronicles the experience of female lifestyle entrepreneurs. You can also connect with her on Twitter. You can read her Forbes article on why women make great entrepreneurs here. 

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