Last night, I went to check out the monthly @NYCLeanIn meeting at Wix Lounge. The topic was social media for personal brands and entrepreneurs and lord knows I need me a social media bootcamp.
Some examples of my normal social media practices, if left to my own devices:
- Going through old Facebook photos of friends and commenting on ones that average 5 years of age
- Tweeting pictures of my mom and cat when home on family weekends (I wish this were false)
- Taking Buzzfeed quizzes in the hope that I’ll finally find out with what emoji I mostly closely resonate
You get the picture. It can turn less than ideal on my social media feeds real quick, ya’ll. This is why I need people like Mary Pryor and Michala Aramini around. To show me what’s up and to stop trying to figure out what my Travolta-ized name would be. Below are some tips from last night’s meeting for your consideration. At the end, I’ll also include a couple of my fave LinkedIn tips as well.
According to Mary Pryor, here are some of the best ways to build your online social media strategy:
- Determine an Objective: What do you want to get from your online profile/presence?
- Choose a Topic Set: What topic can you talk to more than anyone else?
- Form A Partnership: In other words, make online pals. She says to share a bit of yourself outside of retweets and posts. You can’t be profound in 140 characters on Twitter for example, but you can with a great video on Facebook.
- Depending on Your Objective, Choose Your Social Media: This one is more my MO. Mary mentioned being on all of ‘em: Vine, Twitter, FB, LinkedIn, Pinterest and Instagram. I agree to a point, but think you gotta go where your audience is and use what jives with ya biz. For me right now, Pinterest does not make sense for me, so I’m not on it professionally.
- Present Yourself With Authenticity: No one likes a robot, Mary says.
Michela talked a lot about leveraging social media to grow your personal brand through the 4 C’s: Clarity, Communication, Connection and Consistency. In other words, be clear on what you are and are not, have a communication plan – both words and visually-, create shareable content to connect with your tribe and do it consistently so people begin to see you as this consistent expert-y presence on I don’t know- underwater basket weaving- over time.
Mary Pryor did say that LinkedIn was the Big Kahuna of networks and that everyone should have a profile on that beast (all words are mine, here). I couldn’t agree more. LinkedIn is the one network where I semi got it goin’ on. Here are a couple of things I’ve done and have helped my clients with as we work together to prep them for job interviews, career changes and more:
- Get A Linked In URL: Mine’s www.linkedin.com/JillOzovekCoaching. This means I’m easily URL-able and my profile will be more visible. If you don’t do anything your URL is something like this: www.linkedin.com/329842130-92081903809. Womp Womp.
- KEYWORDS FOR THE LOVE OF PETE: Pack your profile (at an appropriate level) with relevant keywords for your industry so peeps can find you. Peeps= recruiters, HR people, fellow entrepreneurs, potential partners. I don’t mean that I’d advocate something like this for a coach: “I’m a coach who enjoys the coaching process and and likes working with coaching clients to coach them through their coachable moments to…” zzzzz slash whoa, chill out. You sound weird and unauthentic and I’ve heard (although I cannot verify) that search engines can actually sniff out when you’re being a weirdo in this regard so don’t do it.
- Professional Headline: This tip comes straight from my friend, fellow coach and LinkedIn expert Russ Terry (who also runs workshops on this jazz). Check out my profile and you’ll see what I mean. I fit a lot of biznass in my headline/tagline so people can quickly and easily see what I’m all about:
- Jill Ozovek, CPC (Certified Professional Coach) Personal & Career Development Coach For Millennial Women, Co-Host, Life Coach Radio Networks, Public Speaker
- Post Updates, Join Relevant Groups, Comment In Those Groups, etc. I could talk more on each of these areas and several others regarding Linked In, so if you have a question, please leave it in the comment area below and I’ll be happy to respond.
Anyway, I learned a good amount about how to leverage those other networks I’m not so well versed in last night. Definitely follow Mary and Michela for more tips from them as well! You’ll go from posting cat memes to building a social media empire for your new business/venture in no time, I know it!